The Art of Navigation
The world of leasure navigation, earlier limited to a lucky few, has managed
in the last few years to win a definitely relevant role, further favouring the
development of business in that area. The merit of this extraordinary success goes also
to the fascination of sailing competition such as AMERICA'S CUP and to the
unequalled mean of communication that is Television Broadcast. This
phenomenon has revelaled itself as a new opportunity for economy, as a
winning and successful vehicle of communication and eventually as a luxurious show up
window for the biggest brands.
The Sea and the Boats make a pair that nowadays is tightly connected in
our minds to basic values such as freedom, adventure, dreams of endless
spaces and surely form an integral part of our lives.
Places in the Mediterannean Sea like Porto Rotondo, Capri, Portofino, Saint
Tropez, just to name a few, have become the ideal background for Sailing
Shows and Events, and central stges, undeniably succulent, for the big
names of fashion, finance and motors.
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